Passionate about both art and business, João founded two organizations: Collezionista, an art advisory firm based in São Paulo, and, I Know What I Like, a contemporary art debate society based in London. He writes regularly to the general media and supports a number of social projects in Brazil. Initially self taught, João studied History of the Art Market with Godfrey Barker at London’s Sotheby’s Institute, and management with Luke Davis at the Sandler Institute (also in London). Some of his latest articles and talks can be seen on www.ijoao.com. Joao speak English, French and Portuguese and is currently based in Sao Paulo.