Olav Velthuis is Associate Professor at the Department of Sociology of the University of Amsterdam, specializing in economic and cultural sociology. At the department, he is director of the program group Cultural Sociology. In a cross-comparative fashion, he is currently studying the emergence and development of art markets in the BRIC-countries (Brazil, Russia, India and China). The project is financed by a VIDI-grant from the Dutch Science Foundation (NWO). Before moving to the University of Amsterdam, he worked for more than four years as a Staff Reporter Globalization for the Dutch daily de Volkskrant. Velthuis has written and edited several books on the art market. One of them, Talking Prices. Symbolic Meanings of Prices on the Market for Contemporary Art (Princeton University Press, 2005), which received the Viviana Zelizer Distinguished Book Award of the American Sociological Association for the best book in economic sociology (2006). The American magazine Newsweek referred to it as " the best study of what art spending means ". His journalistic writings have appeared in, among others, Artforum, The Art Newspaper and Financial Times.